Culture Baby Blog
  • An Interview with Selma Avdicevic of Woolly Boo.
  • Natalia Rankine-Galloway
  • USA
An Interview with Selma Avdicevic of Woolly Boo.

CultureBaby is very pleased to welcome the Woolly Boo collection of summer sleep sacks to our rapidly expanding USA collection.  It takes a lot of moxie for a designer or entrepreneur to commit to making all their products in the USA but we firmly believe that the ability to proudly put "Made in America" on your productmakes the effort well worthwhile.

With Woolly Boo, you get Made in America quality where it most counts, in baby's sleepwear.  The company's sleep sacks are heirloom quality and handcrafted using only the best natural ingredients.  But using chemical free wool, the products are hypo-allergenic, breathable, mold-resistent, flame retardant....we could go on.  

Company founder Selma Avdicevic has had a lifetime of experience with traditional bedding as we learned when we sat down with her to learn more about her background and how she came to create the Woolly Boo line.  What we learned reinforced for us that great things come when the world's traditions meet American ingenuity and know how!

You are part of the proud tradition of immigrant families making the US their home.  Tell us about where you were born and how you were first introduced to traditional bedding?

Both my mother and I were born in what was then called Yugoslavia. My mother's family is from south, Montenegro, and she married a Bosnian man and moved to the north of Bosnia. 

In our household, we always used wool bedding: pillows, mattresses, toppers, comforters, blankets. One of the time honored traditions was that we spent every summer at my grandparent's house in Montenegro. And every summer, grandma would take out the wool bedding outdoors to "give it some sun". We would fluff up the blankets by hand and, in September, return them inside.

I am constantly influenced by both my birth culture, as well as my adopted culture. I feel extremely fortunate to have the unique perspective that these two viewpoints give me. This is reflected in the fabrics we use, prints, and products themselves. The main goal of what we do is comfort. If it is not comfortable, however cute it might be, we just don't make it.

Why is keeping your line organic and sustainable important?

Using organic and sustainable products simply makes sense. We are too quick to discard things, and majority of things these days are made of materials that don't disintegrate, like polyester. Just imagine: would you sleep on something that was made out of the recycled water bottle? Then why would we put our kids into fleece pajamas. It has been scientifically proven that to grow, children need good sleep. To sleep well, they need to be comfortable and the most comfortable are organic materials, like wool, cotton, hemp, and linen. These materials have been used for thousands of years...I believe our ancestors were on to something.

What does it mean to you to be able to say your products are "Made in the USA"?

It is extremely important. We pride ourselves on the level of craftsmanship that supersedes most other manufacturers, because we have instant quality control. We employ local stay-at-home moms, who would otherwise be un or under-employed and help stimulate the local economy.

Click here to order your summer sleep sack today!


  • Natalia Rankine-Galloway
  • USA

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